Springer Music Studio

Licenced Pre-K thru 12th Grade Music Teacher | Singing, Guitar, Piano, and Acting | 321.622.9090
Blog Below. Please click on photos above to view more information about each category.


marketing


NOTE – This is not a duplicate of my print portfolio which is available in person.

Visible World's 1st Print Ad, created by Kristin Reign for AMA MagazineThroughout 2008, I developed the Marketing and Communications Department for Visible World, the creator of Emmy award-winning technology that brings the advertising capabilities of the internet to cable set-top boxes around the country. The big vision? Household Addressability — meaning that YOU will receive a specific TV commercial, designed for you, because of your unique demographics, location or shopping preferences. How will advertisers know about you? Ahhh, good question…but sorry, the answer is proprietary.

What I CAN discuss has been posted in the following articles that I helped to write and publish for Visible World.

Custom National TV Spots Are Close: Verklin

By: Brian Steinberg, Ad Age, Sept 27, 2008

Visible World Appoints New CFO, Louis J. Desiderio

By: Kristin Reign (that’s me), July 13, 2008

Digital Dealmakers: Tara Walpert Levy, President of Visible World

TV Week, May 4, 2008

Did you see MY BOOTH booth at any of the following trade shows?:

  • New York Post-Production Conference: We sponsored the Cocktail Party
  • Electronic Retail Association Expo
  • Focalyst Executive Forum: Focusing on Boomers
  • Promax BDA: TV Marketing Conference
  • Direct Response Expo

McMahon's Jazz Medicine: online music store for the medical community at www.mcmahonjazzmedicine.com In May 2007, the CEO of The McMahon Group hired me to manage a music program for medical doctors who are interested in recording music and using music for the benefit of their patients and staff. Joining the project staff of three, I created email blasts, press kits, and developed advertising leads. Other responsibilities involved running an online store and developing marketing materials for the niche magazine.


Music Video: Lionel Cohen of the Plastic FantasticsMUST SEE!! Music Video for |ione| Cohen of The Plastic Fantastics (2006)

DELIVERABLES: Video Treatment
Kristin directed this video with a crew of 16, in 1 day, with 2 cameras. Kristin edited it in 12 hours, and had to stick with the first version. If done over, it would use longer shots to draw the audience in, and more cut-aways.


American Girl Marketing Plan: Express Video Game SeriesMUST SEE!! Brief Presentation and Original Song for the marketing campaign of an American Girl Brand Historical Videogame (2006) Kiosk is a pink and purple steam-engine train, powered by imagination, and covered with video consuls to provide space for young customers to sample the games.


Mother Wove the Morning by Carol Lynn Pearson (New York Premiere at Shetler Studios, Off-Broadway) – Associate Producer, ASM, Graphics Designer, Dramaturg (2005)


Leadership Development Institute Logo Leadership Development Institute (Program teaches managers how to manage) – Multimedia Marketing Coordinator, Website Designer, and Coordinator of Training (2001-02)


PETCO Chihuahua Races – (2005) Short Home Documentary (Quicktime required)


Leeza’s Place (Leeza Gibbon’s Memory Foundation for Alzheimer’s Patients and their families) – Videographer and Digital Video Editor of Memory Television (2005)


Star and Sprinkles (Toy Drive for Children in Crisis) – Graphics and Website Consultant (2005)


Full Sail Real World Education (Coolest Multimedia College in the Country) – Instructor, Course Director, Event Coordinator, and Director of Multimedia Showcases (1999-2001)

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