“How to Reach Showbiz Execs: Growing industry open to technological, financial, and globalization solutions
Source: B-to-B: The Magazine for Marketing Strategies by Roger Slavens
Abstract: This article describes the perspective of Entertainment executives and recommends tactics for marketing to them effectively.
Analysis: According to Tony Uphoff, VP for The Hollywood Reporter Magazine, the entertainment industry so dynamic that âdeals can be made or broken in minutes based on rumors and news.â? This quote relates equally to films, music, and TV – which are rapidly converging â as well as the exploding mediums of the internet, mobile technology, and globalization. Continue Reading…