Springer Music Studio

“How to Reach Showbiz Execs: Growing industry open to technological, financial, and globalization solutions

Source: B-to-B: The Magazine for Marketing Strategies by Roger Slavens

Abstract: This article describes the perspective of Entertainment executives and recommends tactics for marketing to them effectively.

Analysis: According to Tony Uphoff, VP for The Hollywood Reporter Magazine, the entertainment industry so dynamic that “deals can be made or broken in minutes based on rumors and news.â€? This quote relates equally to films, music, and TV – which are rapidly converging – as well as the exploding mediums of the internet, mobile technology, and globalization. Continue Reading…

Source: Realtor Magazine (USA), February 1, 2006 By: Frederik Heller

Abstract: This article describes the impact podcasts have had on real estate marketing.

Analysis: Podcasts, originally termed by The Guardian newspaper in February 2004, and endorsed with a directory on iTunes online music store, are hot. In April 2005, Pew Internet & American Life Project reported that more than 22 million people, or 11 percent of Americans, owned an iPod or other MP3 player; and 6 million of those had downloaded podcasts. Since then, although figures are not readily available, the popularity of Podcasts have grown exponentially as an online distributor of news and entertainment. Continue Reading…