Source: Variety (USA), February 20-26, 2006 By: Josef Adalian Abstract: This article details the rising competition for mid- or top-level executive positions in television. â Analysis: The closing of Warner Brothers, UPN, and Carsey-Werners resulted in at least 100 lay-offs. The stakes have been further raised by recent mergers: including…
LEARN MORESource: Realtor Magazine (USA), February 1, 2006 By: Frederik Heller Abstract: This article describes the impact podcasts have had on real estate marketing. Analysis: Podcasts, originally termed by The Guardian newspaper in February 2004, and endorsed with a directory on iTunes online music store, are hot. In April 2005, Pew…
LEARN MORESource: B-to-B: The Magazine for Marketing Strategies by Roger Slavens Abstract: This article describes the perspective of Entertainment executives and recommends tactics for marketing to them effectively. Analysis: According to Tony Uphoff, VP for The Hollywood Reporter Magazine, the entertainment industry so dynamic that âdeals can be made or broken…
LEARN MOREby Kristin R. Summary: This article is intended for publication in a trade magazine for real estate salespeople. It's target readers are newly licensed real estate agents and established realtors who need to update their communications technology. The article conveys the process of researching and ultimately acquiring the appropriate technology…
LEARN MOREPsychoanalytic Techniques in Advertising Today: (Case Study on Anderson Analytic's "AA-Projective" online research tool as applied to Gigi's Closet, Intimate Apparel) (http://presszoom.com/story_118596.html) (more…)
LEARN MOREPsychoanalytic Techniques in Advertising Today: (Case Study on Strategic Vision's new quantitative evalution system, called "Total Value", which incorporates emotional consumer concerns in the automobile industy.) (more…)
LEARN MOREHistory, Definition, Current Practices History of Psychoanalytic Theory in Marketing: (http://www.copernicusmarketing.com/about/mzine/monthlyeds/oct05.html) Introduced to marketing research in 1939, by Ernest Dichter from Vienna as âinteresting new ideas which can help (corporate executives) be more successful, effective, sell more and communicate better with potential clients." Dichterâs new psychographics approach, called the âDepth…
LEARN MOREWhy were Kirstie Alley, Bill Cosby, Ellen DeGeneres, Joss Stone, and Catherine Zeta-Jones the top picks to represent Jenny Craig, Jell-O, American Express, GAP, and T-Mobile, respectively? How do these celebs rate on product expertise? trustworthiness? liability? appropriateness physical attractiveness? (more…)
LEARN MOREContract on a three person team - See http://www.sifma.org for updated site.
LEARN MORETeaching Style: Anne Farber, Faculty, Lucy Moses School at the Kaufman Center, NYC Read more about Ms. Farber on the Tri-State Dalcroze Society of America Blog. "Kristin is an excellent teacher. I'm truly impressed by her enthusiastic way of relating to young children while teaching the foundations of music and…
LEARN MOREIt's Valentine's Weekend, the time to focus on love and adoration. In my preschool classes, the students are dancing to the Beatles' recording of 'Til There Was You from The Music Man (with book, music, and lyrics by Meredith Willson). We are singing The More We Get Together and playing…
LEARN MORE[caption id="attachment_335" align="alignright" width="300"] Singing with Bobby McFerrin[/caption] This past summer, I had the amazing opportunity to sing in a choir setting with the incomparable Bobby McFerrin for nearly a week. The format was vocal improvisation, mostly a genre called "Circle Singing." We sang with McFerrin and his co-teachers about…
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